{"id":2783,"date":"2024-02-05T17:28:36","date_gmt":"2024-02-05T20:28:36","guid":{"rendered":"https:\/\/blog.innovaconnect.com.br\/?p=2783"},"modified":"2024-09-18T15:48:02","modified_gmt":"2024-09-18T18:48:02","slug":"conheca-o-employer-branding","status":"publish","type":"post","link":"https:\/\/innspire.dev\/blog\/conheca-o-employer-branding\/","title":{"rendered":"Conhe\u00e7a o Employer Branding e saiba como ele pode beneficiar a sua empresa"},"content":{"rendered":"\n

O tema sa\u00fade integral tem aumentado muito no meio corporativo nos \u00faltimos tempos. Muito se tem falado sobre como equilibrar a vida pessoal e profissional das pessoa<\/strong>s, e um ponto que pode ser agregado a esse tema \u00e9 o Employer Branding<\/strong>. Voc\u00ea j\u00e1 ouviu algo sobre o tema? Sabe como funciona na pr\u00e1tica? A empresa em que voc\u00ea atua, possui essa estrat\u00e9gia?<\/p>\n\n\n\n

Continue com a gente que iremos destrinchar esse assunto. Boa leitura!<\/p>\n\n\n\n

<\/div>\n\n\n\n

Employer Branding: Foco nas pessoas<\/h2>\n\n\n\n

O Employer Branding nada mais \u00e9 do que uma estrat\u00e9gia utilizada por empresas que possuem uma vis\u00e3o de neg\u00f3cios voltada para pessoas. Atrav\u00e9s dessa abordagem, a empresa apresenta e enfatiza sua cultura, seus valores e benef\u00edcios \u00e0s equipes e aos futuros contratados, promovendo uma imagem positiva e atraente para a empregadora. O maior objetivo dessa estrat\u00e9gia \u00e9 atrair, reter e motivar.<\/strong><\/p>\n\n\n\n

Al\u00e9m disso, a empresa, quando consegue aplicar no dia a dia essa estrat\u00e9gia, destaca-se no mundo corporativo, tornando-se forte: Ela passa a ser vista como uma empregadora de reputa\u00e7\u00e3o positiva perante o mercado de trabalho<\/strong>, atraindo talentos qualificados de forma mais f\u00e1cil e engajando os colaboradores j\u00e1 contratados.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"
Equipe de trabalho feliz<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

O cen\u00e1rio atual do mercado de trabalho<\/h2>\n\n\n\n

Um estudo publicado na Forbes<\/strong><\/a> mostrou que o n\u00edvel de bem-estar dos brasileiros com o trabalho est\u00e1 abaixo do que \u00e9 considerado m\u00ednimo<\/strong>. A conclus\u00e3o \u00e9 de um levantamento feito pela plataforma de terapia online Zenklub<\/strong>, e tem como refer\u00eancia um marcador criado pela pr\u00f3pria empresa chamado \u00cdndice de Bem-Estar Corporativo<\/strong> (IBC). O trabalhador brasileiro pontuou 65,4, enquanto que uma pontua\u00e7\u00e3o m\u00ednima para medir ambientes emocionalmente saud\u00e1veis \u00e9 de 78.<\/p>\n\n\n\n

Isso nos mostra o quanto o mercado brasileiro ainda n\u00e3o colocou em pr\u00e1tica tudo que se tem falado, pesquisado e estudado sobre sa\u00fade dos trabalhadores<\/strong>. Al\u00e9m disso, essa informa\u00e7\u00e3o aponta para um desafio significativo no cen\u00e1rio profissional brasileiro. A compreens\u00e3o desses dados pode ser crucial para empregadores e profissionais de recursos humanos, uma vez que destaca a import\u00e2ncia de priorizar o bem-estar dos colaboradores e criar ambientes que promovam uma cultura organizacional saud\u00e1vel. Adotar medidas proativas para melhorar esses aspectos, pode n\u00e3o apenas beneficiar os funcion\u00e1rios individualmente, mas tamb\u00e9m ter impactos positivos na produtividade e na satisfa\u00e7\u00e3o geral no ambiente de trabalho<\/strong>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

O Employer Branding na Innova Corporate<\/h2>\n\n\n\n

Voc\u00ea sabia que a Innova Corporate<\/strong> proporciona a\u00e7\u00f5es que v\u00e3o al\u00e9m do ambiente corporativo? Por esse motivo, n\u00e3o podemos deixar de ressaltar o quanto a empresa tem trabalhado para manter alta a sua reputa\u00e7\u00e3o em Employer Branding. A seguir, seguem a\u00e7\u00f5es e projetos ligados a cultura, valores e benef\u00edcios da empresa, para que voc\u00ea conhe\u00e7a:<\/p>\n\n\n\n

<\/div>\n\n\n\n
    \n
  1. Comemora\u00e7\u00e3o do anivers\u00e1rio de empresa dos colaboradores;<\/strong><\/li>\n\n\n\n
  2. Comemora\u00e7\u00e3o do anivers\u00e1rio de nascimento dos colaboradores;<\/strong><\/li>\n\n\n\n
  3. Arrai\u00e1 da Innova (comemora\u00e7\u00e3o da festa de S\u00e3o Jo\u00e3o);<\/strong><\/li>\n\n\n\n
  4. Dia da mulher;<\/strong><\/li>\n\n\n\n
  5. Dias das m\u00e3es;<\/strong><\/li>\n\n\n\n
  6. Dia do homem;<\/strong><\/li>\n\n\n\n
  7. Dia do Trabalhador;<\/strong><\/li>\n\n\n\n
  8. Dias dos pais;<\/strong><\/li>\n\n\n\n
  9. Famil\u00eda InnCr\u00edvel (projeto que tem por objetivo abrir as portas da empresa aos familiares dos colaboradores);<\/strong><\/li>\n\n\n\n
  10. Halloween;<\/strong><\/li>\n\n\n\n
  11. Innova Day (a\u00e7\u00e3o que tem por objetivo compartilhar projetos que desenvolvemos ou mesmo conte\u00fados relevantes do mercado);<\/strong><\/li>\n\n\n\n
  12. Innova Talk (evento realizado com o objetivo de trazer palestrantes com conte\u00fados que agreguem mais conhecimento para os colaboradores);<\/strong><\/li>\n\n\n\n
  13. Academia de l\u00edderes (visa aprimorar a gest\u00e3o dos l\u00edderes de equipe);<\/strong><\/li>\n\n\n\n
  14. Outubro Rosa;<\/strong><\/li>\n\n\n\n
  15. Novembro Azul<\/strong>;<\/li>\n\n\n\n
  16. Cinne Connect (sorteio de ingressos para cinema);<\/strong><\/li>\n\n\n\n
  17. InnShape (projeto com foco no bem estar f\u00edsico e mental dos colaboradores).<\/strong><\/li>\n<\/ol>\n\n\n\n

    Para saber mais sobre outros benef\u00edcios que a empresa oferece, acesse nossa p\u00e1gina de Carreira<\/a><\/strong>.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"
    Time da Innova Corporate<\/figcaption><\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Considera\u00e7\u00f5es finais<\/h2>\n\n\n\n

    Como pudemos observar, investir em Employer Branding vai al\u00e9m da cria\u00e7\u00e3o de uma imagem atraente e de marketing. Envolve o cultivo de uma cultura com os valores da empresa<\/strong>. A Innova Corporate, por exemplo, \u00e9 comprometida em proporcionar um ambiente de trabalho melhor, onde o talento \u00e9 reconhecido, o crescimento \u00e9 incentivado e as conquistas celebradas.<\/p>\n\n\n\n

    Se voc\u00ea tiver ideias ou sugest\u00f5es sobre como aprimorar nosso Employer Branding, ficar\u00edamos felizes em receber coment\u00e1rios colaborativos. Por fim, se quiser saber mais sobre gest\u00e3o, carreira ou mesmo conte\u00fados ligados ao mercado de desenvolvimento de softwares<\/strong>, acompanhe o Blog da InnSpire<\/strong><\/a>. At\u00e9 a pr\u00f3xima!<\/p>\n","protected":false},"excerpt":{"rendered":"

    O Employer Branding \u00e9 uma estrat\u00e9gia adotada por empresas para atrair, reter e motivar colaboradores, valorizando sua marca empregat\u00edcia.<\/p>\n","protected":false},"author":8,"featured_media":2785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[13],"tags":[64,25,73,53,27,48,74],"class_list":["post-2783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao","tag-carreira","tag-desenvolvimento","tag-employer-branding","tag-gestao","tag-negocios","tag-noticias","tag-recursos-humanos"],"yoast_head":"\nComo o Employer Branding pode beneficiar sua empresa<\/title>\n<meta name=\"description\" content=\"O Employer Branding \u00e9 uma estrat\u00e9gia adotada por empresas para atrair, reter e motivar colaboradores, valorizando sua marca empregat\u00edcia.\" \/>\n<meta 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