{"id":2648,"date":"2023-10-26T11:23:19","date_gmt":"2023-10-26T14:23:19","guid":{"rendered":"https:\/\/blog.innovaconnect.com.br\/?p=2648"},"modified":"2024-09-18T16:06:08","modified_gmt":"2024-09-18T19:06:08","slug":"marketplace-ecommerce-investimento","status":"publish","type":"post","link":"https:\/\/innspire.dev\/blog\/marketplace-ecommerce-investimento\/","title":{"rendered":"Vale a pena investir em e-commerce tendo op\u00e7\u00f5es como marketplace para usar de vitrine?"},"content":{"rendered":"\n<p>Quando se fala sobre investir em vendas online (como em e-commerce e marketplace), \u00e9 cada vez mais comum as pessoas acreditarem que marketplaces como Mercado Livre, Shopee, Amazon e redes sociais podem suprir um site, mas vamos te dar um spoiler: n\u00e3o podem. Esses canais s\u00e3o sim facilitadores para intera\u00e7\u00e3o com o p\u00fablico, mas n\u00e3o devem ser sua principal ferramenta de vendas, ou melhor dizendo, n\u00e3o devem ser as \u00fanicas.<\/p>\n\n\n\n<p>Mas antes de continuarmos, vamos explicar como funciona um marketplace:<\/p>\n\n\n\n<p>Ele \u00e9 um canal de vendas considerado \u00fatil para vendas online, de fato \u00e9, mas \u00e9 como se fosse um grande shopping virtual, onde voc\u00ea disputa a aten\u00e7\u00e3o com outros vendedores que, muitas vezes, entram em concorr\u00eancia de valores e n\u00e3o qualidade de servi\u00e7o.<\/p>\n\n\n\n<p>Se o seu objetivo \u00e9 vender para uma grande massa, o marketplace vai sim funcionar, mas se voc\u00ea quer se destacar, deseja ter uma ferramenta exclusiva, algo que realmente funcione e torne a experi\u00eancia do seu consumidor final satisfat\u00f3ria, tenha seu pr\u00f3prio canal de vendas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vamos listar 06 motivos para voc\u00ea investir em trazer o seu cliente para um e-commerce:<\/strong><\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1360\" height=\"765\" src=\"https:\/\/blog.innspire.dev\/wp-content\/uploads\/2023\/10\/cliente-confianca-negocio-com-comercio-vendas-online-1360x765.webp\" alt=\"\" class=\"wp-image-2649\" srcset=\"https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/cliente-confianca-negocio-com-comercio-vendas-online-1360x765.webp 1360w, https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/cliente-confianca-negocio-com-comercio-vendas-online-500x281.webp 500w, https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/cliente-confianca-negocio-com-comercio-vendas-online-768x432.webp 768w, https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/cliente-confianca-negocio-com-comercio-vendas-online-1170x658.webp 1170w, https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/cliente-confianca-negocio-com-comercio-vendas-online-585x329.webp 585w, https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/cliente-confianca-negocio-com-comercio-vendas-online.webp 1380w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1 &#8211; Confian\u00e7a<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Antes de concluir uma compra, o consumidor precisa confiar na sua empresa. Uma <a href=\"https:\/\/revistapegn.globo.com\/negocios\/noticia\/2023\/03\/nove-em-dez-brasileiros-pesquisam-online-antes-de-comprar-diz-google.ghtml\">pesquisa<\/a> divulgada esse ano, diz que 9 em cada 10 brasileiros pesquisam online antes de concluir uma compra. Se voc\u00ea n\u00e3o tem um site, o seu com\u00e9rcio virtual n\u00e3o existe no Google e nessa, voc\u00ea sai em desvantagem.&nbsp;<\/p>\n\n\n\n<p>Investir um e-commerce exclusivo transmite uma maior confian\u00e7a do que apenas utilizar plataformas de terceiros. Voc\u00ea tem a oportunidade de promover o seu neg\u00f3cio, agregar valor \u00e0 sua marca e evitar poss\u00edveis instabilidades, j\u00e1 que ter\u00e1 o controle absoluto do seu canal de vendas diretamente ligado \u00e0 sua empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2 &#8211; Liberdade de escolha&nbsp;<\/strong><\/h3>\n\n\n\n<p>Quando todos os seus produtos est\u00e3o expostos em um lugar, o consumidor se sente mais \u00e0 vontade para escolher e menos pressionado. Al\u00e9m da ampla variedade, sess\u00f5es organizadas por p\u00e1gina e filtros podem ser facilitadores na hora de definir cores e valores.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3 &#8211; Praticidade&nbsp;<\/strong><\/h3>\n\n\n\n<p>E-commerces pr\u00f3prios geralmente disponibilizam informa\u00e7\u00f5es minuciosas sobre os produtos, contemplando dados t\u00e9cnicos, medidas, tonalidades, avalia\u00e7\u00f5es de consumidores e uma infinidade de outros atributos. Tal fato auxilia os compradores a efetuarem suas aquisi\u00e7\u00f5es de forma consciente, tomando decis\u00f5es embasadas em informa\u00e7\u00f5es detidamente fornecidas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4 &#8211; Seguran\u00e7a<\/strong><\/h3>\n\n\n\n<p>A prote\u00e7\u00e3o dos dados dos clientes \u00e9 uma quest\u00e3o de extrema import\u00e2ncia. Ao utilizar o seu pr\u00f3prio e-commerce, voc\u00ea tem a oportunidade de implantar sistemas de prote\u00e7\u00e3o de dados altamente eficientes, garantindo a criptografia das informa\u00e7\u00f5es financeiras e pessoais dos clientes e evitando viola\u00e7\u00f5es de privacidade e poss\u00edveis vazamentos de informa\u00e7\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5 &#8211; Exclusividade<\/strong><\/h3>\n\n\n\n<p>Veja bem, se o seu e-commerce est\u00e1 bem ranqueado no Google e \u00e9 um dos primeiros a ser selecionado por algu\u00e9m que procura determinado produto, poucas s\u00e3o as chances do consumidor sair sem realizar uma compra. Sendo assim, al\u00e9m de n\u00e3o ter concorrentes na sua p\u00e1gina, ainda existe a chance do comprador escolher outros produtos e fechar um pacote maior de aquisi\u00e7\u00f5es da sua marca.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5 &#8211; Controle de Estoque<\/strong><\/h3>\n\n\n\n<p>Imagine n\u00e3o precisar falar \u201cdeixa eu conferir se ainda temos\u201d. Quando voc\u00ea desenvolve um sistema integrado ao seu sistema de gest\u00e3o, voc\u00ea tem total controle sobre isso. Automaticamente, ao sair uma compra, o estoque reduz a quantidade dispon\u00edvel, evitando problemas futuros para a organiza\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por onde come\u00e7ar?<\/strong><\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1360\" height=\"765\" src=\"https:\/\/blog.innspire.dev\/wp-content\/uploads\/2023\/10\/engenheiro-software-planejando-desenvolvimento-sistema-1360x765.webp\" alt=\"\" class=\"wp-image-2650\" srcset=\"https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/engenheiro-software-planejando-desenvolvimento-sistema-1360x765.webp 1360w, https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/engenheiro-software-planejando-desenvolvimento-sistema-500x281.webp 500w, https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/engenheiro-software-planejando-desenvolvimento-sistema-768x432.webp 768w, https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/engenheiro-software-planejando-desenvolvimento-sistema-1170x658.webp 1170w, https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/engenheiro-software-planejando-desenvolvimento-sistema-585x329.webp 585w, https:\/\/innspire.dev\/blog\/wp-content\/uploads\/2023\/10\/engenheiro-software-planejando-desenvolvimento-sistema.webp 1380w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Para  investir em um e-commerce, comece a partir de um briefing. Elabore quais as prioridades da sua empresa enquanto estrat\u00e9gia de vendas. \u00c9 importante analisar qual o budget dispon\u00edvel para que seja poss\u00edvel desenvolver o seu projeto conforme as suas necessidades.<\/p>\n\n\n\n<p>Contratar uma empresa como a <a href=\"https:\/\/innspire.dev\/pt-br#contato\">InnSpire<\/a> \u00e9 um importante passo a se dar. N\u00f3s oferecemos solu\u00e7\u00f5es inovadoras e somos vers\u00e1teis quando o assunto \u00e9 <a href=\"https:\/\/innspire.dev\/pt-br\/softwares\">desenvolvimento de software<\/a>.\u00a0<\/p>\n\n\n\n<p>Analisamos quais as necessidades da sua empresa e adaptamos sistemas web ou mobile 100% personalizados.&nbsp;<\/p>\n\n\n\n<p>A partir disso, todo o processo \u00e9 guiado por n\u00f3s em combina\u00e7\u00e3o com o cliente. Ou seja, n\u00f3s vamos te dar a orienta\u00e7\u00e3o conforme a sua demanda, mas todas as decis\u00f5es e opini\u00f5es ser\u00e3o consideradas a 04 m\u00e3os, as nossas e as suas.<\/p>\n\n\n\n<p>Gostou do conte\u00fado? Em <a href=\"https:\/\/blog.innspire.dev\">nosso blog<\/a>, voc\u00ea encontra diversos artigos relacionados a tecnologia, desenvolvimento de softwares, carreira e gest\u00e3o.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 cada vez mais comum as pessoas acreditarem que marketplaces como Mercado Livre, Shopee, Amazon e redes sociais podem suprir um site, mas vamos te dar um spoiler: n\u00e3o podem.<\/p>\n","protected":false},"author":5,"featured_media":2651,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[25,51,52,37,49],"class_list":["post-2648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-desenvolvimento","tag-ecommerce","tag-marketplace","tag-softwares","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce ou marketplace, em qual investir?<\/title>\n<meta name=\"description\" content=\"\u00c9 comum crer que marketplaces como Mercado Livre, Amazon e redes sociais podem suprir um site, mas a\u00ed vai um spoiler: n\u00e3o podem. 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